AI-powered martech startup JustAI has secured $17 million (approximately ₹160.2 crore) in a Series A funding round led by U.S.-based venture capital firm Base10. Existing investors Y Combinator and Peak XV Partners also participated in the round, alongside prominent angel investors and industry leaders.
The funding round attracted support from HubSpot co-founder and CTO Dharmesh Shah, founders of Eppo and Vapi, as well as executives from AI company Anthropic and fintech firm Chime.
The fresh capital will be used to accelerate product development, expand engineering and go-to-market (GTM) teams, strengthen the company’s agentic AI infrastructure, and broaden its offerings into ecommerce and B2B marketing segments. JustAI also plans to increase hiring efforts in India and explore new market opportunities across the region.
“What stood out to us about JustAI is the team’s deep expertise in machine learning and growth,” said a spokesperson from Base10. “Rather than simply generating more content, the company is focused on helping marketers make smarter decisions. The team is building what could become the operating layer for the next generation of marketing organizations.”
Founded in 2024 by former X (formerly Twitter) executives Neha Mittal and Jeff Hara, the company originally launched as Just Words, offering SaaS solutions for personalized enterprise messaging. It later rebranded to JustAI as it expanded its focus toward autonomous marketing intelligence powered by AI agents.
Today, JustAI enables enterprises to automate marketing operations and deliver hyper-personalized customer engagement through a coordinated network of four specialized AI agents.
The platform’s strategy agent helps marketers analyze audiences and customer segments, while the creative agent generates tailored messaging across channels. A decisioning agent continuously optimizes campaigns for engagement, conversion, and retention goals, and a data agent measures performance while feeding insights back into the system to improve future outcomes.
The company has already attracted an impressive customer base that includes Coursera, ClickUp, Better, Figma, Pinterest, and Etsy.
Prior to this latest investment, JustAI raised $1.7 million in seed funding in 2024 through a round co-led by Peak XV Partners and Y Combinator.
The funding comes amid growing investor enthusiasm for AI-driven marketing technologies. As enterprises increasingly adopt artificial intelligence to analyze customer data, automate content creation, optimize campaigns, and improve customer experiences, AI-powered martech platforms are attracting significant attention from venture capital firms.
Recent activity in the sector highlights this momentum. In March, AI-powered marketing platform BambooBox raised $6.6 million in a funding round led by Peak XV Surge. Earlier in February, AI-native martech startup Fibr secured $5.7 million in seed funding led by existing investor Accel.
The broader opportunity remains substantial. Industry estimates suggest India’s rapidly evolving marketing technology ecosystem could grow into a $186 billion market by 2030, creating significant opportunities for startups leveraging agentic AI and automation to transform how brands engage with customers.
As organizations continue shifting toward autonomous marketing workflows, JustAI’s latest funding round underscores growing confidence in agentic AI as the future of enterprise marketing operations.
